No handoff. No translation layer.
I’m a copywriter-turned-fine artist. I build from the brief outward — narrative architecture first, visual world second. Characters, storyworlds and scalable design languages rooted in Southeast Asian cultures, science fiction and anime. Built to travel across packaging, campaigns and product. Fuu is my signature figure — a shape-shifting trickster who anchors the visual DNA across formats. Where I go, he goes. Brief-literate. Open for brand commissions. Come with a brief, or come with a problem.